Wattbike, the U.K.-based manufacturer of exercise bikes, has appointed Sam Theyers as its new commercial sales director. The company noted in a media release that Theyer’s hire “marks a strategic step as it seeks to expand its global footprint in health clubs across key international markets, including the U.S., Europe, the Middle East, and APAC.
The company said Theyers has over 25 years of experience working with Life Fitness, Fitness First, Ezdihar Sports, and LA Fitness and brings a deep understanding of the fitness market and a wealth of international connections.
“His extensive expertise in managing major international accounts and fostering strategic partnerships positions him perfectly to spearhead Wattbike’s commercial growth,” the company continued in the release.
“I’ve been a passionate supporter of Wattbike for over a decade,” offered Theyers. “It’s the go-to choice for elite athletes and professional sports teams worldwide, unmatched in its precision and performance. While Wattbike has achieved remarkable success across professional sports globally and in both professional sports and health clubs in the U.K., there is still significant untapped potential in the global health club sector. I’m excited to join the team at this pivotal moment and help expand our presence worldwide, unlocking new opportunities and driving growth across international markets.”
Wattbike said its commercial business has been the core of its success, supporting elite sports, military, healthcare, education, and fitness clubs,
With over 3,000 health clubs and studios in the UK using Wattbikes, the company “now aims to replicate this success across new international markets.”
Theyers’ hire comes as Wattbike notes that it is preparing to introduce new products to the commercial market over the next six months. This follows the launch of a broader consumer range in September, which included the Wattbike Proton and Wattbike Air.
“We are excited to welcome Sam to the Wattbike team as the leader of our experienced Commercial Sales division,” said Stephen Loftus, CEO of Wattbike. “As we focus on expanding our international footprint, particularly within leading health clubs, Sam’s wealth of experience with leading fitness brands globally will be instrumental in forging the long-term partnerships that will fuel our global growth.
“We’re confident that with Sam’s leadership, we can replicate the strong, long-term partnerships we’ve built in the U.K. and drive our international growth to new heights. This appointment reinforces Wattbike’s commitment to becoming a truly global brand, with international gym penetration forming a key foundation for our global expansion strategy and long-term success,” continued Loftus.
Images courtesy Wattbike
