BRP Inc. is celebrating the production of half a million snowmobiles at its Rovaniemi factory on Finnish soil. The company said the milestone reflects the success of its two flagship brands, Lynx and Ski-Doo, and is a testament to the “expertise and know-how of BRP Finland’s nearly 500 employees.”
The company also announced that BRP Finland is producing all of its e-snowmobiles for all BRP markets worldwide, supporting its efforts to become a recognized brand in the e-recreational vehicle market.
“Producing 500,000 snowmobiles in Finland is an accomplishment that I am very proud of,” said José Boisjoli, president and CEO of BRP, Inc. “I want to thank BRP Finland’s employees for their dedication as well as their ability and willingness to foster a culture of continuous growth and innovation. Their deep understanding of the Scandinavian riding conditions has been key to the success of both Lynx and Ski-Doo, which now have a combined market share of over 70 percent in Scandinavia and over 80 percent in Finland.”
The company said it has been “investing and believing in the power of local expertise for over 35 years to meet and exceed the needs and expectations of its Scandinavian and worldwide customers.”
“As one of the largest powersports OEMs in Europe and the biggest private-sector employer in Rovaniemi, we are proud to be a leading business player in Scandinavia,” said Valto Ristimella, commercial director, BRP, Inc. Scandinavia. “With close to 500 dealers and distributors in EMEA, 150 dealers in Scandinavia, around 40 dealers in Finland, and products sold in over 15 countries worldwide, we can confidently say that BRP Finland’s outreach now extends far beyond Scandinavia’s borders!”
BRP’s Rovaniemi plant, one of 14 manufacturing facilities worldwide, “plays a pivotal role in BRP’s innovative and future-oriented production model and overall business strategy.” The company said in a media release that “BRP Finland has now started to produce all of its electric snowmobiles for all its markets. Going electric is an example of BRP’s commitment to growing responsibly. This technological transition not only enables the company to reduce its carbon footprint but is also expected to represent a great business opportunity.”
In the winter of 2023, BRP launched the first electric models of its existing product lineup, the Ski-Doo Grand Touring Electric and the Lynx Adventure Electric, exclusively to Uncharted Society, BRP’s global network of outfitters and tour operators. In February 2024, two additional electric snowmobiles designed for ski centers and resorts were showcased and will be available at retail in Winter 2024/25.
Image courtesy BRP Finland
