Sierra Bullets and Barnes Bullets has hired Jay Stuart as their new vice president of Commercial Sales. He joined the organization with an extensive sales background in the outdoor industry, having previously worked for Vista Outdoor, Union Sportsmen’s Alliance, Boy Scouts of America, and Remington Outdoor Company.
“Having previously worked with Jay, I am thrilled to have him on board and believe he will play an integral role in propelling our brands forward,” said Jim Bruno, CEO of Sierra and Barnes. “His expertise and passion for this industry makes him the perfect fit for our team.”
Most recently, Stuart was the director of sales and national retail account for Vista Outdoor, where he managed and directed sales responsibilities, including developing annual sales plans and securing new product placements for major retail accounts, creating growth and increasing consumer brand loyalty.
In his new role, Stuart assumes a strategic position, overseeing both domestic and international commercial sales markets for Sierra and Barnes. His leadership will be instrumental in guiding the sales teams and shaping the company’s market strategy. Stuart’s role also includes understanding market trends, consumer needs, competition, and brand position, as well as having an integral role in trade show planning and attendance.
“I am looking forward to being part of a great team and iconic American-made ammunition brands. Sierra and Barnes are leaders in the ammunition space, and I see a tremendous amount of pride in the quality and workmanship from the women and men here,“ said Stuart. “I am also looking forward to working with Jim again. We have a great relationship and leverage our sets of strengths to support each other. I have a great sense of pride being part of the shooting sports industry, and I’m excited to continue this journey with Sierra and Barnes.“
Since 1947, Sierra Bullets has manufactured bullets for precision target shooting, hunting and the defense industries. In addition to a broad base of retailers, Sierra’s customers include distributors, law enforcement, and industry OEMs.
Headquartered in Mona, UT, Barnes Bullets has been manufacturing lead-free bullets since 1932 for hunting, self-defense, and tactical. Its products are sold through its online store, retailers and international distributors.
Images courtesy Sierra and Barnes
