PXG (Parsons Extreme Golf) opened its first PXG apparel pop-up in Scottsdale Fashion Square on November 1. The company, also headquartered in Scottsdale, was established in 2014 by Bob Parsons, founder of GoDaddy’s web hosting service. The store will remain open through April 2025, offering the brand’s apparel and accessories collections in a luxe modern setting.
While PXG has three standalone retail stores in the Greater Phoenix metro area and operates 25 stores in the U.S., this is the company’s first apparel and accessories-only shop.
“With the holidays on the horizon and the Valley’s golf season in full swing, it’s the ideal time to introduce a new retail option to shoppers who are as passionate about looking the part as they are playing the game,” said David Hyatt, general manager for Scottsdale Fashion Square. “We’re pleased to welcome PXG Apparel, which brings a stylish new option to our luxury wing just in time for gifting and hitting the links.”
Renee Parsons, president and executive creative director of PXG and co-founder of The Bob and Renee Parsons Foundation, is leading the pop-up operations and commented: “We are so proud to introduce PXG’s first-ever apparel Pop-Up at Scottsdale Fashion Square. This curated space will showcase our commitment to impeccable style, fit and quality while offering customers an immersive experience.”
Beyond offering PXG’s golf, active and après wear, the pop-up will host events throughout its six-month run.
Image courtesy PXG
