Living In Sunshine (LISS) has appointed Mike Vavak as sales director. The eco-friendly surf and beach products company said Vavak brings a wealth of experience and a passion for supporting surf retail.
“With a career dedicated to championing surf shops, Mike Vavak is known for founding Surf Shop Day, an international day of celebrating the surf shops who are the backbone the surf industry. Mike gifted Surf Shop Day to the Surf Industry Manufacturers Association (SIMA) in 2022. His leadership and commitment to the surf community has left a lasting impact, and his dedication aligns perfectly with LISS’s mission to promote sustainability while enhancing the retail experience,” the company said in a media release.
“Having worked with Mike for a month now, I’m genuinely impressed by his expertise and the passion he brings to LISS. He’s a great guy, and his dedication is inspiring. I’m confident his contributions will help drive us toward even greater achievements. I’m excited to see where this journey takes us together,” said Lior Zimmerman, co-founder & CEO, Living In Sunshine.
The company said Vavak will lead efforts to grow the company’s sales force by bringing in new talent and expanding the brand’s reach. He is expected to focus on strengthening domestic retail partnerships, building lasting relationships with key U.S. retailers. Additionally, Mike will drive global distribution, helping LISS enter new international markets and broaden its global presence.
“I’m excited to work with Living In Sunshine as their eco-friendly products solve problems for surfers, beach enthusiasts, and more,” Vavak said. “I know our products will add something new to the retail floor, and I look forward to helping grow this brand and expand its reach in the marketplace.”
Living In Sunshine said it is committed to innovation in sustainability, offering products designed to meet the needs of active outdoor lifestyles while protecting the environment.
Image courtesy Living In Sunshine
