Orangetheory Fitness opened five new studio locations in October 2024 located in Jackson, TN, South Oklahoma City, OK, Spanish Springs, NV, Beauport, Quebec, and Wading River, NY. The new locations are said to further the brand’s commitment to delivering its best-in-class fitness offering to communities across North America. Both the U.S. and Canadian studio locations opened to the public in October and are said to be led by passionate franchisees with ambitious growth plans.
“These new studio openings in both the United States and Canada exemplify our continued dedication to making Orangetheory’s transformative workouts accessible to more communities,” said Dave Long, co-founder and CEO, Orangetheory Fitness. “We feel an immense sense of pride as we expand our global footprint, empowering more people to live healthier and longer lives with the help of our science-backed, coach-inspired classes.”
Orangetheory Jackson, TN has seen incredible success with all class slots filled by enthusiastic members since the studio opened its doors on October 5, 2024. This studio is also the first to debut a new design release, featuring an optimized footprint, an 8-station layout and an open concept design. The refreshed studio layout delivers the signature Orangetheory experience while offering operational efficiencies and a lower initial investment for franchisees. Hollie and Zachary Jett, first-time franchisees, opened this studio with a deep passion for Orangetheory, as Hollie initially fell in love with the brand as a member.
Orangetheory South Oklahoma City opened its doors on October 18, 2024, marking the second location for franchisee Jay Bhakta, who has been with the network since 2018. With a dedicated team, Bhakta aims to offer a top-rated group fitness experience while continuing to grow the brand’s regional presence.
Orangetheory Spanish Springs hosted its Grand Opening on October 19, 2024. Franchisees Dustin and Marisa Somers are new to the network and began as members in Reno, NV, showing a strong, personal connection to the brand. The couple is invested in establishing the brand’s Spanish Springs community, and their team is looking forward to building on the studio’s early success.
Orangetheory Beauport, Quebec marks the 15th Orangetheory studio in Quebec and the first in Quebec City. First-time franchisees Marie-Pier Rousseau and Yvan Beaudry opened the studio doors on October 25, 2024, and have set the stage for a successful launch, with the studio achieving the best presales performance of any Canadian studio in 2024.
In Wading River, NY, long-time franchisees Nick and Manny Galanisopened their 17th studio on October 28, 2024. The Galanis brothers, who have been part of the Orangetheory family since 2013, continue to build their presence throughout the area, bringing Orangetheory’s transformative workout to even more Long Islanders.
Orangetheory Fitness, which recently completed a merger of equals with Self Esteem Brands, said it is renowned for its heart rate-based group workouts, which combine science, technology and expert coaching to help members live longer, more vibrant lives. The brand’s global expansion and domestic growth reflect its vision to make a lasting impact on the health and wellness of communities worldwide.
Image courtesy Orangetheory Fitness
