The private organizers of the 2028 Summer Olympics in Los Angeles have hired John Slusher, Nike’s long-tenured sports marketing EVP, as CEO of the U.S. Olympic and Paralympic Properties (USOPP), the entity charged with marketing and selling commercial assets for the 2028 Games in Los Angeles and rights to Team USA through 2028.
Slusher will oversee all LA28 and USOPP revenue including domestic sponsorship, consumer products, hospitality and ticket sales, LA28 said in a statement.
Nike issued a statement on Wednesday after the market close indicating that Ann Miller, currently executive vice president, chief legal officer at Nike and a 14-year Nike veteran, will replace Slusher in the role of EVP, global sports marketing
Slusher previously spent 26 years at Nike, where he led global sports marketing and oversaw relationships with the sportswear company’s athletes and properties. Slusher joined Nike in 1998 and held leadership positions in EMEA and North America before taking the EVP, global sports marketing role in 2007.
“John’s expertise in the global sports industry is second to none,” said Casey Wasserman, LA28 president and chairperson.
“He’s an excellent addition to the best-in-class team we’ve assembled to execute an Olympic and Paralympic Games unlike the world has ever seen.”
The Los Angeles Games are privately funded with revenue from corporate partners, licensing agreements, hospitality, ticketing programs and a significant contribution from the International Olympic Committee.
