Chipply, an e-commerce platform for team stores based in New Berlin, WI, hired Rhyen McFarland as marketing manager. With seven years of experience in the promotional products industry, McFarland brings a strong background in marketing, sales and customer service.

Working with Sales and Marketing Director Chris Lynch, McFarland will focus on deepening customer engagement, enhancing brand visibility and supporting Chipply’s growth and innovation in its e-commerce team store.

Before Chipply, McFarland was a communication and engagement strategist at Cap America, the maker of headwear and apparel in the promotional products space.

“We are thrilled to welcome Rhyen to the Chipply team,” said Grace Schettler, senior vice president of sales at Chipply. “Rhyen’s expertise in both marketing strategy and industry-specific customer engagement makes her a perfect fit for our fast-paced environment. We look forward to seeing the positive impact of her work as she helps shape our brand and elevate our customer experience.”

Image courtesy Chipply