FireDisc Cookers has added Continental Sales and Marketing as its new sales rep partner, targeting the hardware, sporting and grocery industries.

The company said this strategic collaboration would focus on the major retailers (Ace Hardware, Do It Best and Orgill) as well as key sporting goods stores (Academy Sports and Outdoors, Dicks Sporting Goods, West Marine, and others) nationwide.

“At FireDisc, we are constantly looking to expand our reach and make our unique outdoor cookers and propane BBQ barbeque grills accessible to more customers,” said President and CEO Griff Jaggard. Our partnership with Continental Sales and Marketing is a crucial step in growing our retail distribution footprint, especially in prominent chains like Ace Hardware Distribution Centers and Ace Hardware locations. We are excited to bring our innovative propane disc cookers and accessories to outdoor enthusiasts everywhere through these top-tier retailers.”

FireDisc reported that it aims to expand its footprint further in brick-and-mortar and online retail stores.

Image courtesy FireDisc Cookers