Pvolve signed its first franchise agreement to bring its first fitness studio location to the Greater Boston area. The franchisee is Amanda Reiss, who has served as chief marketing officer for Saucony, Living Proof and other consumer goods.
“As a longtime runner and swimmer, I know how much your body goes through with repetitive movements and impact over time. Pvolve builds you up instead of tearing you down, improving both sports performance and competitive longevity, while boosting everyday fitness, energy and wellness for all ages and abilities,” Amanda shared. “With Pvolve, I have the opportunity to combine my personal interests and business skill set, to build something exciting within my own community.”
While in the early stages of the site-selection process, the first studio will likely debut in Wellesley, Needham, Newton, or Brookline.
“Amanda’s exceptional marketing expertise and insightful business acumen position her perfectly to introduce Pvolve to Boston, one of the nation’s premier health and wellness markets,” said Pvolve President Julie Cartwright. “We’re thrilled to bring our unique method to such a vibrant city, and confident that Amanda’s passion and proven success will drive the growth of this location.”
Beyond online streaming classes, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 40 locations in development.
