Baffin, a subsidiary of Canada Goose Holdings, hired Austin Sedlbauer as lead designer. Most recently, he was the lead designer at Cougar Shoes.
Sedlbauer’s hire is timed with Baffin’s focus on “solidifying its reputation for quality and innovation in the industry while expanding domestic manufacturing volume.”
“Welcoming Austin to our team is not just a strategic move; his historical ties reinforce our legacy,” said Mark Hubner, Senior VP at Baffin. “The experience and innovative vision he brings will lend a fresh perspective to our product offerings, strengthening our market position. We are excited to see how his leadership will drive technical advancements and elevate our design aesthetics as we look to the future.”
“I am incredibly grateful for the opportunity to join Baffin, a true leader in the cold climate footwear industry,” said Sedlbauer. “It’s an honor to be part of a team that is deeply committed to innovation and quality. I look forward to collaborating with such talented individuals to create exceptional products that not only meet but exceed our customers’ expectations. Together, I believe we can take Baffin’s legacy to new heights.”
Sedlbauer immediately joins the company and will work from its Creek, Ontario, Canada.
Images courtesy Baffin
