Sony acquired KinaTrax, a provider of markerless motion-capture technology for professional sports that collects in-game biomechanical performance data on athletes.
Terms were not disclosed.
KinaTrax camera systems are used in over 75 stadiums and labs across Major League Baseball, Minor League Baseball and NCAA member organizations, with expansion into other sports leagues. The technology has collected biomechanics data for pitchers and hitters in baseball games.
Sony’s sports business, comprised of Hawk-Eye, Beyond Sports, and Pulselive, delivers officiating, broadcast, and digital solutions based on sports data technologies. KinaTrax adds analysis and biomechanics for coaching, scouting and athletes’ performance.
“By welcoming KinaTrax into the family, we are excited to further expand our offering under our mission of unlocking the power and emotion of sport through data,” Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports, said. “We are incredibly privileged to partner with an overwhelming majority of the top global sports leagues, and this acquisition allows us to broaden our proposition through new biomechanical insights in the critical and growing field of player performance.”
KinaTrax President Steven Cadavid said: “We’re excited to become part of Sony and its sports businesses, and to bring our know-how to complement the powerful tech Hawk-Eye, Pulselive and Beyond Sports have developed and are delivering today. The future of sports is in deeper data tracking and the creation of smarter insights through innovative technology.”
Image courtesy KinaTrax
