Red Wing Shoe Company issued a statement confirming that its Vasque outdoor boot brand is being discontinued.
“Together, we have done remarkable things across the outdoor industry,” said Red Wing. “But, this market has changed dramatically, particularly over the last several years. What consumers seek and how they want to both shop and buy has changed dramatically. These changes have forced us to re-evaluate our business proposition and opportunity, We have, therefore, made the difficult decision to sunset the Vasque brand and our outdoor business as we know it today.”
The statement continued, “This is not a decision that we took lightly. In fact, we evaluated many possible strategic paths. In the end, however, we do not believe that there is a viable path forward. With limited resources, we believe it is best for us to focus on the incredible opportunities we see in our core business and brands at Red Wing Shoe Company.”
Red Wing didn’t disclose the timing of the closure, noting that it would “continue to operate the Vasque website for the time being.”
Minnesota-based Vasque was founded in 1964.
Photo courtesy Vasque
