Maine Outdoor Brands (MOB) appointed Devin McNeill, CEO and co-founder of Flowfold, as its new board president, succeeding Kay Henry. MOB also added three new members to its board of directors.

McNeill co-founded Flowfold while attending the University of Maine. “I’m honored to step into the role of board president at such a pivotal time for Maine’s outdoor industry,” said McNeill. “Our state is home to some of the most innovative and resilient outdoor brands, and I’m excited to work alongside our board and members to continue elevating Maine as a leader and outdoor recreation as a key driver of the state’s economy.”

Charlie Bruder, VP/GM International and Wholesale of L.L.Bean was nominated as board vice president, and Sokunthy Yean of Sea Bags will serve as treasurer.

The board thanked Jim Hauptman, founder of Maine Outdoor Brands and partner at Blaze Partners, who has termed off the board after years of dedicated service.

At MOB’s annual board retreat at Chewonki in early October, Hauptman was honored with a custom wooden canoe paddle from MOB member Shaw & Tenney in recognition of his leadership and contributions.

Maine Outdoor Brands’ three new additions to its board are Mike Gawtry, Attessa Bradley and Paul Botticello.

Gawtry held leadership positions at brands like L.L.Bean, Orvis and Umpqua. As a registered Maine guide for over 20 years, Gawtry brings personal and professional dedication to outdoor pursuits.

Bradley is a seasoned marketer with nearly 25 years of experience at brands, including Stonyfield Organic and Orgain Clean Nutrition. She currently serves as chief marketing officer at Grandy Organics.

Botticello spent nearly two decades at L.L.Bean, where he played a key role in corporate strategy, leadership development and organizational transformation. Botticello now runs his own consulting firm.

“As we continue to grow Maine’s outdoor recreation economy, we’re thrilled to have Devin, Charlie, Sokunthy, and our new board members bring their vision and expertise to the table,” said Jenny Kordick, executive director of Maine Outdoor Brands. “We’re also deeply grateful to Jim Hauptman for his leadership and founding vision, which helped position MOB as a key driver of Maine’s thriving outdoor economy.”

Image courtesy MOB