Sportsman’s Warehouse Holdings, Inc. named Ryan Carroll as VP of performance marketing to lead brand management, creative strategy, trade marketing, integrated sales, and marketing planning.
Carroll will report to Susan Sanderson, the retailer’s SVP of marketing, e-commerce and loyalty.
“We are pleased to have a talented marketer such as Ryan join the team as we move with speed to strategically reset and transform Sportsman’s Warehouse,” said Sanderson. “He brings a depth of retail experience to the team and is well-versed in demand generation, DTC media, data analytics, media activation and creative development. His strategic approach to media investment, combined with a deep understanding of consumer, shopper and customer acquisition and retention, has proven successful in expanding market share while exceeding growth objectives.”
Carroll has over 20 years of retail expertise in full-funnel performance marketing, growth strategy and brand-building, having worked at Mercedes-Benz, Macy’s, Carnival Cruise Line, Peloton, Office Depot, and Planet Fitness.
“With a career dedicated to retail brand-building and performance marketing, I am eager to leverage my expertise at Sportsman’s Warehouse to effectively engage and attract a broader outdoor consumer base,” stated Carroll. “Sportsman’s is a staple in the category. I am excited to reinvigorate its brand positioning as the premier outdoor specialty retailer in the US. Additionally, my passion for the outdoors, combined with a strategic growth mindset, will enable a scalable, predictable and profitable model to grow the business and expand market share.”
Image courtesy Sportsmans Warehouse
