Turtle Fur announced the recent hiring of Cambria Schmidt as CFO. Schmidt has worked in the outdoor industry for nearly 20 years, managing international operations at Pacific Market International and Superfeet. Schmidt also serves as a board member of Cascade Designs.
Sarah Amrhein comes on board as senior merchandiser. She has over 15 years of experience working in the outdoor industry in e-commerce and retail at Outdoor Research and Sitka Gear. At Turtle Fur, Amrhein will focus on creating “data-driven merchandising strategies, improving the customer experience on digital channels, supporting the GTM process, creating sales and forecasting plans, and managing inventory.”
JP Yanus was hired as the company’s controller, having worked in various accounting roles for nine years at Keurig Dr. Pepper. Yanus has also worked as a controller in several startups where he helped create accounting and HR processes.
Kristin Greenbaum was hired as the director of business development, and is responsible for “growing and developing targets for new accounts while supporting the company’s strategic and specialty accounts.” Previously, she was the director of sales at Buff and VP of sales at POW
“We’re thrilled to welcome Cambria, Sarah, Kristin, and JP to our team as we continue to evolve as a brand,” said CEO Jim Osgood. “Their passion, proven experience and track record, and fresh perspectives align perfectly with our mission, and I’m confident they will make significant impacts and contribute directly to realizing our ambitious growth plans.”
Image courtesy Turtle Fur
