S&S Activewear completed the purchase of Alphabroder, merging the two branded apparel distributors for an undisclosed amount.

S&S Activewear CEO Frank Myers will continue to lead the combined companies, with support from Aphabroder CEO Dan Pantano. Each company will continue under its respective brand offerings backed by existing distribution channels.

“Today marks the start of an exciting new chapter for our company as we build on the unique strengths of S&S and Alphabroder to enhance the customer experience, strengthen our relationships with our industry partners and continue to invest in growing our sales force and technology capabilities,” said Myers. “Over the past few months, we have had valuable discussions with our customers and vendors that will inform the strategic direction of our company and ensure S&S is best positioned to deliver for our partners into the future. As we work to bring this combination to life, our top priority is ensuring our employees, customers and vendors continue to succeed alongside S&S.”

“We are pleased to officially join with S&S and kick off the integration process,” said Pantano. “Together, we are focused on building on our business momentum while continuing to exceed the expectations of our customers and our partners as we begin our next phase of growth as a combined company.”

UBS Investment Bank, Barclays, Deutsche Bank Securities, Inc., TD Securities, BMO Capital Markets, BNP Paribas, Societe Generale, Citizens Bank NA, Natixis, RBC Capital Markets, LLC, and Truist Securities provided financing and served as financial advisors to Clayton Dubilier & Rice (CD&R), S&S Activewear’s majority owner. Solomon Partners and SG Americas Securities, LLC also served as financial advisors to CD&R. Debevoise & Plimpton LLP served as legal advisor to CD&R. Harris Williams served as exclusive financial advisor and Sheppard Mullin LLP served as legal advisor to Alphabroder.

Image courtesy Alphabroder