Swiss running brand On is opening its first store in Australia at the Melbourne Emporium, marking its 42nd store globally.
The 390 square meter flagship draws inspiration from the Melbourne’s urban landscape and incorporates gradient tones and textures to foster a welcoming, community-focused atmosphere for sports enthusiasts, according to Inside Retail Australia.
“As a global sports hub, Melbourne is home to a passionate community of runners and athletes, and our store aims to be a dynamic space for connection and engagement,” said Rebecca Cai, On’s general manager for APAC, in a statement. “Here, locals and international visitors will be able to explore our cutting-edge innovations and extensive product range.”
On is also introducing the On-Run Club to Melbourne, to take place every Thursday.
“On’s mission is to create a welcoming, supportive space where everyone can start or enhance their fitness journey while inspiring the human spirit,” Cai concluded.
