Salomon opened its first U.S. retail store in the SoHo neighborhood of New York City, which will serve as a test for the brand as it plans to open five stores in 2025, beginning with a permanent space in New York City.
Salomon said that in the U.S., Manhattan is the “fastest growing city in North America for Salomon.”
“New York has been a global cultural hub for decades, and its community has long known and adopted Salomon,” said Steve Doolan, president of the Americas. “Most recently, that connectivity has been to some of its most vaunted heritage styles, which are seen every day on the streets of New York City. Seeing that adoption was motivation to speak to and connect directly through a store.”
The brand has stores overseas, including in London, Barcelona, Seoul, and Tokyo. Before this year’s 2024 Summer Olympics in Paris, Salomon opened a flagship store on the Champs-Élysées and a Sportstyle Concept Store in Le Marais, Paris.
Photo courtesy Salomon
