For the second time in two weeks, Performance Bicycle said it will open a new retail location in California. The Chapel Hill, NC-based bike dealer said the new store would open in Woodland Hills north of Los Angeles on May 7, 2010.


The new store, located at 6400 Owensmouth Ave., will join Performances 86 locations nationwide. Based on a new design that aims to make cycling retail more fun and user-friendly, the new Performance location will be a welcome resource and guide for both avid riders and those who havent been on a bike since they were a kid. The store will offer a full assortment of bicycles-Road, Mountain, Path & Pavement, Womens and Kids-as well as the latest in cycling apparel and gear.

Our mission is to demystify cycling, said Jim Thompson, chief executive officer of Performance, Inc. We want to see more people in Woodland Hills make cycling an everyday part of their lives. Thats why we are working hard to make Performance Bicycle the premier retail destination for avid cyclists, aspiring riders, and everyone who loves bikes as much as we do. If we can deliver a fun and friendly environment in the store, we can help more families and individuals embrace the benefits and fun of cycling in communities everywhere.