Moncler signed a lease on a Fifth Avenue storefront in the General Motors building in New York City, slated to open in early 2026. The location will represent the largest store for the Italian outerwear brand worldwide.
The announcement follows that the French luxury group LVMH Moet Hennessy Louis Vuitton would invest in Moncler in a deal that would give LVMH a seat on the company’s board.
In a media release, Moncler said the Fifth Avenue store supported its “commitment to the U.S. market and its dedication to increasing the brand’s global impact and resonance in the country.”
Through the retail location, the brand reported that it plans to offer a “unique retail experience not just to New Yorkers but also to communities from around the world to discover, engage and connect with the Moncler brand.”
Moncler operates two retail stores in New York City, one on Prince Street in the SoHo district and on Madison Avenue near Central Park.
Image courtesy Moncler
