Big Peach Running Co. announced plans to open its first store in late Q4 in partnership with former music industry exec Ric Ross and his wife, Dawn. The store will be located in the Sandtown Crossing development in Atlanta, GA.

Big Peach Running, in a social media post, said Ross is “known for his efforts developing the careers of artists including Anita Baker, The Isley Brothers, Mary J. Blige, T.I., and Migos, has been passionate about running since he was on a cross-country team in high school, leading him to open his own Big Peach Running store.”

“As residents ourselves, Dawn and I are thrilled to open the first Black-owned store for Big Peach Running Co. in our hometown of South Fulton. We will be passionately bringing quality service, education and expertise on running shoes, apparel and wellness to our community. This is more than a store—it’s an opportunity to empower the Black community and all of our Guests with the knowledge and tools to pursue a healthier lifestyle through running,” said Ross.

Big Peach Running Co. operates 11 stores in Georgia in Alpharetta, Braselton, Brookhaven, Cartersville, Cumming, Dawsonville, Decatur, Kennesaw, Marietta (East Cobb), Midtown, and Suwanee. It also operates one location in Melbourne, FL.

Image courtesy Big Peach Running Co.