B.A.S.S. (Bass Anglers Sportsman Society) announced the promotion of Executive Vice President Phillip Johnson to chief operating officer.
Johnson has steered the organization’s content strategy, advertising, events, marketing, and communications for the past two years. He will also assume management responsibilities for the Bassmaster Tournament operations and focus on new processes to improve and expand the organization’s business operations.
“I am pleased to announce the promotion of Phillip Johnson to Chief Operating Officer, B.A.S.S. LLC,” said B.A.S.S. CEO Chase Anderson. “I have known and worked with Phillip for well over a decade. He has been a trusted executive for the Anderson Companies for 17 years, at one time leading a department of more than 7,000 associates. I have been very impressed with Phillip’s work at B.A.S.S. as he has spearheaded the reorganization of business operations.
“Phillip’s leadership and collaborative approach to working with our associates and customers is taking our company to a new level,” Anderson added. “Phillip’s new expanded role will give him management responsibilities over our operations, and I’m confident we will continue to evolve with an ‘outside-in’ culture and maintain our position of strength and leadership in our industry.”
Johnson has 25 years of experience in sales and operations management. He will continue to play a crucial part in ad and sponsorship sales, events, and content. He has also played a vital role in building the organization’s relationship with FOX Sports, which recently led to a contract renewal with increased coverage that has the potential to increase the sport’s audience.
B.A.S.S., headquartered in Birmingham, AL, includes Bassmaster tournament leagues, events, and media platforms and has a reported worldwide membership of 500,000.
Images courtesy B.A.S.S.
