The University of Arkansas officially opened a new Hog Heaven team store from Dyehard by Follett on September 13, featuring NIL (Name, Image, and Likeness) retail and product programming, jersey and apparel customization and an expanded product assortment to include Nike, Peter Millar, Beyond Yoga, Tommy Bahama, and Johnnie-O.
The 1950-square-foot store will also spotlight merchandise and products from locally owned vendors and collections and offer student-athletes and coaches opportunities to host events.
Emmanuel Kolady, CEO of Follett Higher Education, said, “When Dyehard and Follett launched our partnership, we pledged to revolutionize the college athletics experience for students, families, alumni, and fans—and that’s exactly what we’re doing with this incredible store at The University of Arkansas.”
The new team store is located on Dickson Street in downtown Fayetteville. Dyehard also operates a Hog Heaven team store in the north endzone of Razorback Stadium and serves as the official team merchandise retailer for all Razorback Athletics events on campus.
Kolady added, “The in-person retail experience is a differentiator in the college space, and we have seen that passionate fans often want a physical location to celebrate their fandom outside of game day. We are excited to bring the new vision for an authentic and dynamic team store to life to create an exciting experience for the University of Arkansas community and Razorback fans from around the globe.”
Image courtesy University of Arkansas
