Eleiko, founded in 1957, the manufacturer of weightlifting, powerlifting and strength and conditioning products, and certified by the IWF, IPF and Para-Powerlifting Federations, has appointed Tina Brandt as the company’s new chief financial officer (CFO).

Brandt joins Eleiko with over 20 years of senior finance experience across publicly listed and private companies. Most recently, she was the CFO at Gerdmans Inredningar AB and has previously held key finance positions at AJ Produkter and Hafa Bathroom Group.

Brandt began her career in business controlling with Nibe Industrier and Axis Communications, contributing to their global success.

“Tina’s extensive experience in finance and business operations will be invaluable as Eleiko continues to grow and evolve,” said Erik Blomberg, CEO of Eleiko. “Her proven track record in professionalizing businesses, along with her strategic leadership in finance, HR and IT, will greatly benefit Eleiko Group, and we are happy to welcome her to the team.”

Eleiko products have been delivered to over 180 countries and are often found at the world’s largest championships and well-respected strength training facilities. Over 1,000 world records have been recorded internationally with athletes using an Eleiko barbell. Headquartered in Halmstad, Sweden, Eleiko employs 200 people worldwide.

Image courtesy Eleiko