Taylor’s & Company has chosen Mountain States Sports Marketing Inc.(MSSM Group), as their sales agency of record for the Western U.S. region. The territory includes: AK, WA, OR, HI, CA, NV, ID, MT, UT, AZ, NM, CO, and WY. The company said MSSM Group is focused exclusively on selling and servicing the shooting sports category.
“We couldn’t be prouder to have partnered with Mountain States Sports Marketing Inc.,” said Keri McDonald, sales & marketing director, Taylor’s & Company. “They are a professional and proactive sales agency representing best-in-class brands in the shooting sports industry. The Taylor’s brand will be well represented in the Western regions of the United States with them onboard.”
Mountain States Sports Marketing Inc., was originally established in 1984 by Terry Labrum, Steve Smart and Bill Hayes (who also founded Sportsman’s Warehouse) in Salt Lake City, UT. Today, it is owned and actively managed by Brad Ruddell. He purchased the company in 2010 after 35+ years in the sporting goods industry, including the last 20 years serving as VP sales and marketing for Weatherby Firearms.
“Focused solely on shooting sports accounts, they pride themselves on their territory experience, work ethic, product and program presentation skills and product training capabilities, providing the companies they represent the best opportunity to grow their business,” Taylor’s & Company said in a media release.
“Our highly educated sales professionals are known for their sales experience, product knowledge, ethical approach and seasoned professionalism,” said Ruddell. “We conduct regular, face-to-face meetings with the chain stores, distributors, buying group members, independent, specialty and internet retailers, as well as farm/ranch stores and co-ops. We look forward to employing our proven, creative selling ideas and strategies to increase Taylor’s & Company’s brand awareness and sales.”
