Ashworth Golf has hired Andy Bell as its new CEO. Bell brings over 30 years of experience in the golf and apparel industries, including senior leadership roles with Ralph Lauren, Summit Golf Brands, and Jones Global Sports.
“I’m excited to return to the golf industry with the opportunity to lead the way for such an iconic golf brand. I’m blessed to be working with a very talented foundational team already in place and have the support of Alex and a world-class organization in the Newtimes Group,” said Bell. “Ashworth was such a key component of the fabric of the golf community as I was growing up in the business. I’m humbled to have the opportunity to strengthen that legacy and introduce Ashworth to a new generation of golfers.”
As CEO of Ashworth Golf, Bell will focus on further elevating the brand’s market share and bolstering product lines and innovation to meet golfers’ evolving needs.
“We’re thrilled to welcome Andy to Ashworth. His extensive experience in the golf industry and proven track record of driving growth make him the ideal leader to take our brand into the future. His expertise in wholesale expansion and operational excellence will be instrumental as we aim to elevate our market position and deliver exceptional value to our customers and partners,” said Alex Angelchik, managing director of parent company Newtimes Group.
Image courtesy Ashworth Golf
