Puma promoted Johan Kuhlo as managing director of the GCC (Gulf Cooperation Council) states, starting September 1. He will reportedly oversee the UAE, Saudi Arabia, Qatar, Kuwait, and Oman and report to Puma CEO Arne Freundt.
Kuhlo, who has been with Puma since 2015, has held various positions in the company, including head of corporate strategy and investor relations. Most recently, he worked as managing director of EEMEA distribution, overseeing over 40 markets in Eastern Europe, the Middle East and Africa
Taner Seyis, who previously ran Puma Middle East, including the GCC countries, will now lead the newly founded area of Turkey and the Levant. This area includes Turkey, Azerbaijan, Jordan, Lebanon and Iraq. Taner, who has worked for Puma for nine years, will continue to report to CEO Arne Freundt.
“Given our strong growth trajectory and growth ambition in the Middle East, we decided to realign the territories and management responsibilities to ensure we have sufficient focus and resources to realize the potential in each market and provide the best service to our retail partners,” said Freundt. “Johan has shown an impressive track record, rapidly growing our business in EEMEA distribution while strengthening our brand, operations and strategy. Taner has built up our credibility in the Middle East with successful new partnerships and established a strong foundation, so I’m confident we have the right people in place to elevate our brand in these important regions.”
Peter Dangl will succeed Kuhlo as director of EEMEA distribution. He has been with the company for 15 years and previously worked as head of product line management at Sportstyle Apparel before becoming director of sales at EEMEA Distribution.
Image courtesy Puma
