S&S Activewear appointed Toby Whitmoyer as chief commercial officer (CCO), a new role at the company. He will oversee sales,
marketing and product teams.
Whitmoyer has led sales and marketing teams in the spirits industry, transforming sales and marketing functions, and built
go-to-market strategies for the North American premium drinks market. Most recently, he was president of the Washington business of Ste. Michelle Wine Estates (SMWE).
“Creating the CCO role is a pivotal step in continuing to drive market leadership,” said Frank Myers, CEO. “We are confident that Toby’s leadership and experience will significantly enhance our commercial strategy and help us achieve our growth ambitions moving forward.”
The CCO will oversee the sales and marketing teams in this new role, focusing on unifying go-to-market approaches. Whitmoyer will also collaborate with the product and operations teams to ensure strong customer service.
“I am incredibly excited to join S&S Activewear as the new chief commercial officer,” said Whitmoyer. “I look forward to leveraging my experience to unify our sales and marketing efforts, delivering exceptional value and service to our customers.”
Founded in 1988 and headquartered in Bolingbrook, IL, S&S Activewear offers over 80 brands, including basic garments to fashion-forward styles, with over four million square feet of warehouse space across North America.
Image courtesy S&S Activewear
