Brooks Running reported that its global quarterly revenue reached a new record in the second quarter of 2024, growing 15 percent year-over-year versus the 2023 Q2 period. This growth was driven by double-digit growth in its Wholesale and direct-to-consumer (DTC) channels.
In North America, Brooks wrote in a media release that Q2 revenue increased 19 percent year-over-year with the “continued success of the brand’s Glycerin 21 super franchise, Ghost Max and strong introduction of the Ghost 16.” Brooks also noted that it maintained the “No. 1 market share in the adult performance running footwear market at U.S. national retail for the 10th consecutive quarter and held the top spot in the U.S. specialty footwear retail segment through the first half of 2024.”
Brooks noted that its business in the Europe, Middle East and Africa (EMEA) region returned to growth with “revenue up 4 percent year-over-year” as the retail landscape showed improvement.
The company said that its recently released Q1 market data shows Brooks’ adult performance running footwear market share in France and Germany combined “increased nearly a whole point year-over-year.”
Brooks reportedly posted sales growth of 12 percent and 10 percent in France and Germany, respectively, in the Q1 adult performance footwear category, compared to the same quarter in 2023.
In the Asia Pacific and Latin America (APLA) region, Brooks said it launched a retail store in Shanghai earlier this month, its first in mainland China. Brooks will open a second Shanghai location later this year, in addition to the company’s first storefronts in Beijing and Guangzhou.
“Brooks’ record results this quarter demonstrate the strength of our brand, business and product,” said CEO Dan Sheridan. “We believe sharp focus on the performance category creates mass appeal as we continue to deliver innovative, premium products and experiences that runners and active people value.”
Image courtesy Brooks
