Decathlon is in talks to acquire a minority stake in Spanish e-commerce giant, Tradeinn, according to a report in L’Expansion.
The talks were confirmed by Tradeinn management.
The e-tailer, based near Girona in Spain, sells sports equipment and clothing online via about 20 specialist sites. They include Diveinn for diving, Goalinn for football, Trekkinn for outdoor equipment, and Smashinn for tennis and padel. Other verticals include Runnerinn, Snowinn, Bikeinn, Dressinn, Motardinn, Waveinn, Kidinn, Swiminn, Traininn and Extremeinn.
Spanish media reports put the potential value of Tradeinn at over €1 billion ($1.08 bn). Last November, France-based Decathlon purchased Bergfreunde, the German online retailer of mountain sports, climbing and outdoor equipment.
Decathlon reportedly wants to purchase Suma Capital’s 30 percent stake in Tradeinn. The remaining 70 percent is held by Didavid Management, owned by Tradeinn founder David Martín, and shareholders including Dídac Lee, co-founder and managing partner at Spain’s Galdana Ventures.
Martin told Cross-Border Magazine that he plans to maintain his majority stake and continue managing the business. He said other international funds are also interested in acquiring the minority stake and expects the sale to close over the next few weeks.
Image courtesy Tradeinn
