Allbirds, Inc. has named Jason Israel as VP of design, reporting to Chief Design Officer, Adrian Nyman.
The company said in a media release that Nyman and Israel, along with the recent addition of a new color and materials leader, Ailsa Cordon-Michell, formerly of The North Face and Burberry, further strengthen Allbirds’s product team, focused on elevating its design culture, a core tenet of the company since its founding.
“We are thrilled to have Jason join our design team at this pivotal time for Allbirds, when product and storytelling are paramount to our return to growth,” said Joe Vernachio, CEO of Allbirds. “He is already bringing a passion for beautiful and innovative design to the business. We look forward to benefiting from his expertise as we focus on our new product strategy that builds upon Allbirds’ core product franchises.”
Israel brings nearly two decades of design experience to Allbirds. Before joining the company, he was the global creative director for Salomon. Previously, he spent a cumulative eight years at Specialized Bicycle Components, most recently as head of global design, and five years at The North Face, most recently as global creative director of performance. Earlier in his career, he designed apparel, gloves and bags for K2 Sports.
He earned a BAAS in Graphic Design and Fine Art from San Diego State University.
Images courtesy Allbirds, Jason Israel/LinkedIn
