Sportsman’s Warehouse Holdings, Inc. has named Susan Sanderson its new SVP of marketing, e-commerce and loyalty, effective immediately.
In this position, Sanderson is responsible for Sportsman’s Warehouse digital and traditional marketing, e-commerce, brand strategy, omni-channel experience, and loyalty programs.
The company reported that Sanderson is a “skilled omni-channel marketer with over two decades of experience as a corporate officer, principal consultant, and agency strategist” and recognized as a “preeminent retail expert, professional who drives modern marketing maturity, and a transformative brand builder who thrives on empowering teams to achievement.”
Her recent roles include Party City Holding, Inc., SVP enterprise marketing; The Vitamin Shoppe, chief brand and customer experience officer; and Walgreens Boots Alliance, DVP brand experience.
“With her unique expertise and extensive experience, we are excited to have Susan lead a critical part of our business,” stated Paul Stone, president and CEO of Sportsman’s Warehouse. “Her proven track record of customer-centered strategies and strong background in specialty retail will make her the ideal leader to drive our omni-channel business forward with speed and urgency.”
Images courtesy Sportsman’s Warehouse
