Classified Cycling, based in Antwerp, Belgium, hired James Vickers as head of marketing and communications. Vickers previously held marketing roles at Muuvr, Wahoo Fitness and Wattbike.
CEO Mathias Plouvier said, “We are thrilled to welcome James to Classified. His proven track record and visionary approach align perfectly with our mission to make the best drivetrain products that truly uplift the rider experience.”
Vickers will oversee marketing and communication in his new role, enhancing Classified’s brand visibility with the cycling community, and play a pivotal role in expanding the reach and understanding of Classified’s Powershift Technology.
Vickers said, “I am excited to join Classified at such an exciting time for the brand, and I look forward to elevating its profile even further. Their innovative approach to drivetrain technology is truly transformative, and I’m delighted to be part of such a dedicated, passionate and forward-thinking team.”
Photo courtesy Classified Cycling
