Allbirds, Inc. reported that it completed new agreements with distributors in Benelux and Scandinavia and now has penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries, and Southeast Asia earlier this year.
The company also announced that Authentic is now its first appointed Benelux distributor, effective immediately, focused on continuing to build brand awareness and affinity across the region. Authentic Brands reportedly has a “proven track record among breakthrough brands like Oofos and OluKai.”
In Scandinavia, Allbirds will be distributed by The Future in eight nations (Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden.)
“We’re delighted to be working with best-in-class distributors to grow the Allbirds brand in these European geographies,” said CFO Annie Mitchell, “These agreements span 11 countries and mark continuing progress in our strategic shift to a distributor model across key international geographies.”
“We are proud to be partnering with Allbirds,” said CEO Kristian Bloem at Authentic Brands. “Allbirds is a brand we have been following from the start, and we are excited to present this incredible brand to our accounts.”
“Growing up in the harsh Nordic climate, wool is the foundation of our wardrobe from birth—the superior combination of warmth and breathability is unmatched, and it’s all sourced from nature,” said Pelle Sørvold, managing director of The Future. “So when I first came across Allbirds, back in 2016, their concept of bringing Merino Wool into footwear made perfect sense to me, and I’ve been a fan ever since. As Scandinavians, Allbirds’s approach to sustainability, use of natural materials and minimalist aesthetics could not be a better fit for us.”
The company also announced that effective June 1, Goldwin, Inc. will become the exclusive Allbirds distributor in Japan to build greater brand awareness and expand omni-channel distribution in the region.
Image courtesy Allbirds
