Castore formed a club-record agreement with Everton, giving the British sportswear brand the rights to manufacture the team’s kits and the first founding partner of its new stadium.
Castore replaces the Danish brand Hummel.
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s men’s, women’s and Academy squads, including home, away and third kits.
The partnership will begin during the Club’s final season at Goodison Park and extend into its new 52,888-capacity waterfront stadium. By becoming a founding partner in the stadium, the sportswear brand has access to enhanced commercial opportunities and media rights, with a planned opening in the summer of 2025.
Tom Beahon, co-founder of Castore, commented: “We’re immensely proud to be partnering with Everton Football Club as a technical partner and an Everton Stadium founding partner. Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops‘. Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.“
Switching to a new technical partner marks the conclusion of Everton’s four-year partnership with Hummel. Like Hummel, Castore will collaborate with Everton’s official retail partner, Fanatics.
The agreement adds to Castore’s portfolio of sports partnerships, including England and Wales Cricket, McLaren F1, Oracle Red Bull Racing, pro tennis player Andy Murray and Olympic athlete Adam Peaty.
Richard Kenyon, chief commercial and communications officer at Everton, said, “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium. The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore was about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.
“It was also really pleasing that Castore could see the commercial opportunities in becoming a founding partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”
Image courtesy Castore
