Tailwind Nutrition has recruited Carter Shae as director of finance. Most recently, Shae worked as CFO for Cut Clothing, overseeing finance, accounting, human resources, customer experience, logistics, and board and investor relations.
“We are excited to welcome Carter to the Tailwind team! He is dynamic and versatile and we see his ability to support our brand, holistically. He has extensive experience in business strategy across multiple categories and disciplines, and his aptitude in working through the challenges associated with high growth align very well with our needs,” said Chris Jacobs, CRO at Tailwind. “We look forward to seeing what the future holds with Carter on our team.”
In his new role at Tailwind, Shae is responsible for putting the financial controls and oversight in place to enable the brand’s growth.
“I’m thrilled to join the Tailwind team. The brand has a strong foundation with a proven, effective product and a supportive, growing community. Tailwind is poised for continued growth and success, helping even more people achieve their endurance goals with an unparalleled nutrition product,” said Shae. “This dream job is the perfect confluence of my passion for endurance sports with my professional experience and I look forward to helping propel Tailwind to the next level.”
Shae joins Tailwind as the most recent executive hire following the announcement of its new VP of marketing, Kristen Flemington.
Image courtesy Tailwind Nutrition/Carter Shae, LinkedIn
