The organizers of the SIA Snow Show said the event's first show in Denver is sold out. The show, running from Jan. 28 to Jan. 31, will feature over 3,100 exhibitors representing over 800 snow sports brands, including over 125 new exhibitors.
The move to Denver comes after being in Vegas for 37 years.
After the Show, the industry will hold the first international On-Snow Demo/Free Ride Fest (February 1-2) at Winter Park Resort and Devil's Thumb Ranch. Over 150 brands will be involved in this industry only, two-day event filled with demos, races, parties and catching up with industry friends.
“The city of Denver has rolled out the red carpet for the entire snow sports industry and we're encouraging members to take advantage of everything the city and state of Colorado has to offer,” said David Ingemie, SIA President. “Our industry is excited for the trade show doors to open on January 28th, but even more, we're excited to get out and do what we love later this week at Winter Park and Devil's Thumb Ranch for our On-Snow Demo/Free Ride Fest.”
“As a buyer I like to attend the SIA Show so I can see all the brands (complete lines) within a few days of each other. SIA also gives me the opportunity to meet with most of the sales managers to discuss both our business and their business,” said Tracy Gibbons, Owner of Sturtevant's, Bellevue, WA. “I am happy to see the Show move to Denver after all these years, it will be refreshing to be in a new environment and especially nice to be in a community where we are really wanted.”
Some highlights of events that will occur at the Show include the Premier Snow Fashion Show, the official announcement of the 2010 SIA U.S and Canadian SnowSports Retailers and Reps of the Year, brand events, parties, a full line up of free seminars for Show attendees, and The World's Largest Aprs Ski + Ride Party. Show attendees will able be able to catch live feeds of the X Games during the Show at the Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court.
INNOVATIONS, NOW, an exhibit that will highlight over 200 of next season's latest innovations and hottest snow sports trends, will make its debut at the Show. The Show will also host a Winter Olympic exhibit that will feature one-of-a-kind photos, equipment and memorabilia from: Colorado Ski & Snowboard Museum and Hall of Fame, Michigan U.S. Ski & Snowboard Hall of Fame, New England Ski Museum, ISHA and Vintage Ski World and uniforms from Burton, Spyder and Under Armour.
SIA is providing a full line-up of free seminars for all Show attendees each conveniently held onsite at the Colorado Convention Center. Seminar/clinic topics include: Snow Sports Market Overview, International Sales 101: Take Your Brand Worldwide, Connecting with Youth, Twitter and More, Rockerboards, the Latest in Sales, 2011 Trends and more.
The YARD will also return as a place for the industry to gather. Like previous years, the YARD will be dedicated to emerging art, entertainment and image into one cultural zone that emanates the lifestyle of the snow sports industry. Show attendees can stop by The Yard, for FUEL TV their shows and photo booth, art installations by I AM SNOWBOARDING and Asymbol, “Generations”; a film presented by The North Face, Teton Gravity Research and Protect Our Winters (POW), a hangover breakfast, sign up for the Ruby Hill VIP Tour, beer and music by DJ Evil Ian & DJ Klaw.
“For me, SIA means an opportunity to show my lines to my best accounts in a professional setting while being able to rely on my senior management to be present and help with key retailers when needed,” said Mike Saras, Industry Sales Rep, Dakine, Arbor, Sports Accessories, Intervale, NH. “It is at SIA that I can show all the colorways for gloves, packs and bags. Denver represents an exciting change for the whole snow sports industry and sets a new back drop for this ever changing market.”
Organizers have also set up a new Snow Show App (iPhone/iTouch/Blackberry) to help navigate Downtown Denver bars and restaurants with a Google Maps listing and the Show floor with GPS tracking onsite.
