Marquee Brands and Randa Apparel & Accessories (RAA) announced the acquisition of Totes Isotoner Corporation. Through the acquisition, Marquee becomes the global owner of the Totes and Isotoner brands, while RAA will work as Marquee’s core operating partner.
“We are thrilled to bring two industry-leading global brands onto the Marquee platform,” said Heath Golden, CEO of Marquee Brands. “Doing this in partnership with RAA, known globally for their operational and product excellence, makes this even more exciting. Totes and Isotoner, in their core categories, are clear market leaders across geographies, sales channels, and tiers of distribution. Looking ahead, we are confident that together we will propel these brands to ever greater heights.”
RAA reported in a release that “integrating Totes and Isotoner products into RAA’s portfolio broadens its range of offerings, catering to a wider array of customer demands.” The strategic partnership “aligns with RAA’s commitment to market leadership by diversifying its product offerings and distribution channels, including grocery, drug and convenience locations.”
“We are thrilled to partner with Marquee in advancing our long-term strategy of being a market leader by way of acquiring the Totes and Isotoner brands,” said Justin Spiegel, EVP and chief legal officer at Randa Apparel & Accessories. “By reaching new customers in new markets and expanding our offering to existing customers, we broaden our presence as the trusted experts in apparel and accessories. Marquee and RAA have highly complementary skillsets, which we will deploy to grow these brands in a manner that delights customers and makes our existing and new retail partners more successful.”
Stifel acted as the financial advisor to Totes in the transaction.
Marquee organized its brand portfolio iinto three verticals—Home & Culinary, Fashion & Lifestyle and Active & Outdoor. The company’s brands include Martha Stewart, Emeril Lagasse, Sur La Table, America’s Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine, and Body Glove.
Image courtesy Totes Isotoner/LinkedIn
