Brixton announced that it hired Brian White, an industry veteran, as SVP of its U.S. wholesale business. Most recently, White was the SVP of Global Sales for Herschel Supply after being the VP of sales for Nixon and managing the agency he founded, including for brands Ride, Hurley, Globe, and DaKine. He reportedly brings a wealth of experience and a successful track record working in action sports and fashion retail.
CEO Seth Ellison said, “We were fortunate to interview a range of leading sales experts and, in Brian, we clearly found a leader with great relationships who understands our industry, customers and brand DNA. He understands that growth happens automatically when partnering with the right customers to inspire consumers. I expect Brian to make an immediate impact partnering with our leadership team.”
White said of joining Brixton, “I am honored to join a brand that has timeless design and is also deeply connected to the community I call home. I look forward to leveraging my experience to help Brixton achieve its ambitious goals. I am an entrepreneur at heart and feel that entrepreneurial energy in the Brixton building.”
Founded in 2004, Brixton is a blue-collar-oriented lifestyle brand headquartered in Oceanside, CA, that blends surf, skate, music, design, and fashion in its headwear, apparel and accessories. The company reports it distributes its products across 1300 storefronts, seven owned retail stores and through eCommerce.
Images courtesy Brixton
