Black Diamond Equipment Ltd. said the new year has gotten off to a strong start with solid sell through of its skis and boots. The company said it has added a new grassroots marketing director and athelets, has launched multilinqual versions of its Web site for Europe and won a key award in China.
“Early indicators in 2010 are encouraging,” comments Peter Metcalf Black Diamond CEO. “Sell through on our Power Series skis and boots-specifically the Justice ski and Factor boot in Q4 has been exceptional. We have new additions to our global athlete team bolstering an already strong line up. We are launching multi-lingual versions of our website and recently won Gear of the Year for the Octane Backpack from Outside Magazine China.”
Black Diamond Equipment has hired TJ Kolanko as its new Grassroots Marketing Coordinator to handle events and sponsorships. Kolanko previously worked as the BD Sales and Dealer Service Manager and prior worked for Patagonia handling Pro Purchase and Grassroots Marketing.
Online, Black Diamond launched multi-lingual and region-specific versions of BlackDiamondEquipment.com for France, Switzerland, Germany, Austria and the United Kingdom. These sites will feature local blog content via The Journal, country-specific pricing and dealer referral, in addition to all content available in French, German and English. Visit www.BlackDiamondEquipment.com
Looking ahead to spring, Black Diamond’s Octane, part of the new pack series, nabbed Outside Magazine China’s Gear of the Year award. Black Diamond is launching new Efficient Skis and Boots for F’10 carrying momentum from the success of their Power Series of AT and Telemark skis and boots in ’09.
