Peak Sport Products Co., Limited, a sport products company in China, held a grand ceremony on January 21 in Beijing to announce the kick off of “Peak – NBA Youth Basketball Development Plan”, which aims to cultivate reserve forces for the China basketball industry and further promote its development.
“Peak – NBA Youth Basketball Development Plan” is a large-scale nationwide basketball promotion campaign jointly launched by Peak Sport and NBA. “Peak NBA 5 on 5 Basketball Tournament” will be the highlight of the Project. The targeted participants of the tournament are the young basketball enthusiasts aged between 18 and 24. Matches will be held in 12 major cities all over the country including Beijing, Shanghai, Guangzhou, Wuhan, Nanjing, Xi'an, Zhengzhou, Changsha, Shenyang, Chengdu, Chongqing and Qingdao. The winning team from each city will join a comprehensive NBA training camp conducted by athletes and coaches from NBA, NBDL and WNBA, and will undergo a series of professional basketball training. During the training, the participants will have a chance to play in courts with NBA stars Jason Kidd and Ron Artest. All the winning teams will compete in the National Final and the champion will visit the US, watching the home matches of the Lakers team and the team's pre- match training. The visit will provide a great opportunity for the participants to learn the world-class techniques from the NBA stars. They may even have a chance to have dinner with Ron Artest.
XU Zhihua, Chief Executive Officer and Executive Director of Peak Sport, said: “We have been contributing our effort to the development of the basketball industry for the Chinese youth for years. However, as the events held in the past were not systematic and inter-related to each other, the promotional effect might not be maximized. The launching of “Peak – NBA Youth Basketball Development Plan” is an important development strategy of Peak Sport, which consolidates the Company's basketball promotional activities into a planned and systematic long term development project, and it also helps raise the standard of the China basketball industry to an international level.”
Xu considered that apart from being a social responsibility which a branded sport products company should take in the fast-growing economy of China, the project also helps enhance the exchange of basketball culture between China and the overseas. Meanwhile, the project is a long term strategy to enable Peak Sport to maintain its unique positioning in the China professional sport products market, to boost its brand recognition, and to increase its market share.
