Aimpoint has formed a Charter Dealer program to support sales of their products to the Hunting Market in North America. The company said the program is designed to offer limited access to certain Aimpoint sporting products, allowing the company to focus their marketing efforts and effectively partner with a select list of nationally known Dealers within the hunting market.


The members of this program are Brownells, Midway USA and SWFA Outdoors. Aimpoint Charter Dealers will carry the full line of Aimpoint professional products, but will be the only Dealers selling the new Aimpoint Hunter Series sights.


“Aimpoint started out as a hunting sight, and we are committed to supporting hunters as we move forward” said Brian Lisankie, President of Aimpoint Inc. “By focusing our efforts on this select group of Dealers, we can ensure that our hunting customers will be working with one of the best full-service Dealers in America. When you purchase from an Aimpoint Charter Dealer, you will be getting what you want, when you need it, at the best price available, and can count on world-class support.”