Cannondale Bicycles has redesigned the structure of its Marketing and Product Management departments to create one central group that will oversee the entire product lifecycle – from development, to manufacturing, to marketing.


This innovative approach to brand management will activate key competencies within the organization to further strengthen Cannondale’s product portfolio and support its aggressive growth plan.

In addition to promoting a number of key individuals within the existing organization, Cannondale has hired a general manager (GM) who will optimize brand growth, set and drive strategic planning and oversee the development of resources within category portfolios. Robert (Bob) Burbank, joins the organization on February 15, bringing a diverse background in global brand management, sales, business development and operations, mostly recently in a global VP role with Burton Corporation.


Cannondale will also welcome a new marketing director to its team beginning January 25. Frank Hwang will leverage several years experience as a marketing consultant with a specialization in leading and implementing integrated sales and marketing initiatives to set Cannondale’s marketing objectives and strategies.


As part of the total redesign, the Cannondale Product Management group will relocate from Basel, Switzerland to Bethel, Connecticut. The new Product Management structure will create more accountability towards four key product categories: Road, Mountain, Recreation/Urban and Women. It will include a Global Product Director to oversee each major category and a Global Product Manager responsible for the Women’s category.  Steve Metz will continue to lead the Product Management group in a VP role working collaboratively with the GM to set the innovation roadmap for Cannondale.


“Bringing our product management and marketing teams under one roof allows us to think more holistically about the way we develop and market products,” said Jeff McGuane, President, Cycling Sports Group, North America. “We are strengthening the team by developing our internal talent and adding new thinking and complimentary knowledge and skills to the team, which supports our relentless pursuit to become a more consumer-insight driven company.”