Canada Goose named designer Haider Ackermann as its first Creative Director, responsible for “shaping the future of CG product and elevating the brand’s creative aesthetic.” The Colombian-born French designer will be based in Paris and work alongside Chairman & CEO Dani Reiss.
“When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others and that authenticity, craftsmanship and performance are the cornerstones of our brand,” said Reiss. “With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs.”
Canada Goose’s appointment of Ackermann comes with the launch of an exclusive style from the brand supporting Polar Bears International (PBI), the organization working to understand and protect polar bears and their declining habitat.
Inspired by a trip with Reiss to Churchill, Manitoba, known as the polar bear capital of the world, Ackermann’s inaugural launch is reportedly a “testament to their shared belief that every human has an inherent responsibility to protect our planet and an ability to make a meaningful impact.” The launch campaign also celebrates actress and activist Jane Fonda, who has “dedicated her life to educating, influencing and inspiring the world on environmental, cultural and societal issues. She is the ideal protagonist for this important story.”
“What drew me to Canada Goose is not only how they have created a category but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational,” said Ackermann. “I consider myself a student of the environment and my trip to Churchill lit a fire to do more and be more. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now.”
“Collective action is the only way we can go further, faster,“ said Fonda. “I have put my full force into inspiring planet-friendly choices to address the climate crisis, and partnering with Haider and Canada Goose to bring attention to what’s happening in the Arctic is powerful, important and essential.”
The limited-edition sweatshirt, PBI Hoodie, is made of organic cotton and 100 percent of the proceeds from its sale will go to PBI to “fund vital research, implement innovative conservation strategies and educate communities about the importance of protecting the Arctic.”
Haider’s first seasonal capsule collection will launch in Fall/Winter 2024.
Image courtesy Canada Goose
