Skechers said it has created Shape-ups Lounge Harry-O's Monkey Bar in Park City, January 21-31 during the 2010 Sundance Film Festival to introduce the toning footwear collection to celebrities and film buffs.
Complete with technical experts providing Shape-ups fitness tips, the Lounge will serve as a retreat with reflexologists, healthy snacks, a gifting suite for celebrities, and a chance for film buffs to purchase the latest from the Shape-ups collection.
“We're very excited to share the Shape-ups phenomenon with international style icons, celebrities and film enthusiasts attending Sundance,” said Michael Greenberg, president of SKECHERS. “In just a year, Shape-ups have evolved from an innovative fitness concept to an in-demand lifestyle choice by consumers around the world. Film industry pros are no stranger to juggling busy schedules – and we believe the easy fitness benefits of Shape-ups and the look and feel of this stylish footwear are a perfect fit.”
With Shape-ups' kinetic wedge midsole and rocker bottom, wearers can build and maintain a healthy lifestyle by getting in shape anywhere they walk. The Shape-ups men's and women's collection includes sneakers, dress casual looks, and boots. Shape-ups are available in sporting goods, department and specialty athletic stores around the world.
The SKECHERS Shape-ups Lounge will be open 10:00 am – 5:00 pm from Thursday, January 21 through Sunday, January 31 at Harry-O's Monkey Bar on 427 Main Street in Park City, Utah.
