Perry Ellis International reached an agreement with The Collegiate Licensing Company (CLC) in conjunction with PGA TOUR which allows PEI to offer PGA TOUR apparel with the officially licensed college logos & colors of the colleges represented by CLC.
CLC, a division of IMG Worldwide, is the nation's leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing brands. They currently represent more than 200 colleges, universities, bowl games and athletic conferences in the U.S.
Oscar Feldenkreis, President & Chief Operating Officer of Perry Ellis International, said: “We are extremely excited about partnering with The Collegiate Licensing Company and expanding with PGA TOUR into a niche market that offers unbelievable potential and new channels of distribution for PEI.”
The new collegiate line will be available throughout the United States at many channels of distribution including department stores, sporting goods stores, college book stores and fan shops, the internet, and catalogs. The initial launch is set for the back-to-school 2010 season and will include performance knit polos for 13 of the top schools. The holiday season will further include fleece, wind wear, jackets and long sleeve performance product. Expansion plans include an additional 50 schools in the first year of the launch.
As part of the agreement with CLC, PEI will support the new college line through marketing partnerships with select PGA TOUR professionals, who will wear apparel bearing logos of their alma mater during competition.
“There has always been a strong connection between golf consumers and the college fan base,” stated Scott Bouyack, Vice President of Apparel Marketing for CLC. “We believe this partnership with PEI will be successful in further extending that connection through innovative retail product, as well as the visibility the products and the collegiate brands will receive from collegiate alumni on the PGA TOUR that participate in the marketing program.”
