SuperStroke was founded in 2009 with a line of putter grips to help golfers shoot lower scores. To date, SuperStroke reported its grips have been used to “earn over $500 million in major championships and PGA Tour events, and helped amateurs worldwide world shoot career-low rounds.”

In its efforts to help all golfers improve their swings, the company offers putter grips with new shapes, sizes, materials, and technologies. Most recently, the company purchased Lamkin Grips.

“It is with pride and great gratitude that we announce that, Lamkin, a golf club grip brand with a 100-year history of breakthrough design and trusted products, is now a part of the SuperStroke brand,” said SuperStroke CEO Dean Dingman. “We have always had the utmost respect for how the Lamkin family has put the needs and benefit of the golfer first in their grip designs. If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family.”

Founded in 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips, the family-owned-and-operated Lamkin Grips has maintained a reputation for providing the widest assortment of performance-enhancing golf grips. 

The acquisition of Lamkin grows and diversifies SuperStroke’s array of grip offerings with technology grounded in providing golfers “optimal feel and performance through cutting-edge design and use of materials, surface texture and shape.”

Longtime owner and CEO Bob Lamkin will continue to serve as a board member and will remain involved in the company. Expanding grip offerings with Lamkin products reportedly “marks the start of a bold new chapter for SuperStroke.”

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” said Lamkin.

Image courtesy Lamkin Grips/Justin Rose