ThredUp, the online resale platform for apparel, shoes and accessories, appointed of Florin Filote as general manager of Europe. With nearly two decades of experience in retail and e-commerce with an emphasis on building and scaling marketplace businesses, Filote will oversee the company’s European business operations, including nine Central and Eastern European countries.
Filote succeeds Dan DeMeyere, who has been with ThredUp since 2010 and, most recently, ran the company’s international business for two years. DeMeyere is transitioning back to the US business to scale technology and AI innovation as chief product and technology Officer. Filote and DeMeyere will both report to ThredUp CEO and Co-founder James Reinhart.
We’ve made great strides in growing our European business since entering the market in 2021, more than doubling our revenue and evangelizing secondhand across Central and Eastern Europe. The team has done an incredible job laying a strong foundation for the future, and I’m confident that Florin’s extensive marketplace experience and passion for circularity make him the ideal leader to unlock innovation and growth in the European secondhand market, which GlobalData projects will reach $90 billion by 2028,” said Reinhart.
“ThredUp has long been a resale pioneer, and I’m humbled to join such a talented team and contribute to their already thriving European operations. With a focus on fostering growth and innovation, I’m bullish on the European and global market opportunity in front of us. By empowering consumers to make more sustainable shopping choices and revolutionizing the retail industry, I believe we can unlock a future that’s both economically vibrant and environmentally responsible,” said Filote
Before ThredUp, Filote held multiple leadership positions at Baltics and Finland’s e-commerce leader, Pigu Hobby Hall Group, as group transformational CEO and interim chief revenue officer. Before that, he spent seven years leading marketplace and B2B sales strategy and execution at European e-commerce giant eMag. His background includes senior leadership roles spanning trade and consumer packaged goods.
Filote completed several executive programs at Harvard Business School and holds a BS in Management, a Master of Science in Economics from Transylvania University in Romania and a diploma in Informatics from Grigore Moisil College.
Images courtesy ThredUp
