Gymshark has made a strategic move by appointing Hannah Mercer to the newly created role of general manager, wholesale and retail, underscoring its commitment to expanding its presence in the retail and sportswear industry.
Mercer joins the activewear brand after working at Adidas for six years as global vice president, where she reportedly “masterminded and executed the brand’s global retail strategy.” Prior, she held senior retail roles at Nike, Harrods and House of Fraser.
As GM of wholesale and retail, Mercer is now responsible for the growth of Gymshark’s business across all physical channels, reporting to Chief Brand Officer Noel Mack.
Mercer is the latest senior appointment at Gymshark, following Mat Dunn joining from Asos as CFO, Carly Natalizia joining the company from The Very Group as chief digital officer and Laurent Madeleine from Lacoste as chief supply chain officer.
“I’ve been watching the Gymshark story closely for a number of years now, and it was really the only brand I would have chosen to join. Its strategy of moving from solely an ecom business to being fully omnichannel is bold, to say the least,” said Mercer.
“But it’s this boldness, this ambition, this relentless pursuit of building communities coupled with global expansion across all channels, that makes me so excited to join such a dynamic brand. I cannot wait to get started, continue the great work that started on Regent Street, and play my part in making Gymshark a true global powerhouse,“ concluded Mercer.
Company Founder and CEO Ben Francis said, “It’s no secret that we are looking to build on the success of our flagship store in Regent Street and massively turn up the volume on our omnichannel strategy. And I can think of no better person to lead this charge than Hannah.“
Images courtesy Gymshark
